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Flavors of Fun

Project type

Activation, digital, in-store

Date

April 2024

Location

San Antonio, Texas

In Mexico, there's a popular holiday that's all about celebrating kid joy. On Día del Niño (AKA Kid's Day), it’s almost as if the kids call all the shots. Almost. We created the Flavors of Fun platform in order to showcase a bunch of GMI products both in-store and at an on-site activation in San Antonio Texas. For our activation, we came up with fun games and created branded medals to give away. During the two-day event in 2024, we handed out over 62,000 samples and spread joy to over 500,000 guests at Fiestas.

© 2024 by Caro. All rights reserved.

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