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La Jugada Mundial

Project type

Radio, digital

Date

Fall 2022

Link

Macias Creative

How do you tap into the World Cup aperture to sell snacks without mentioning the big game head on? Enter "La Jugada Mundial," which translates to "A World-Class Play" that we used to sell snacks. The campaign included a radio spot for Totino's Pizza Rolls, "Leave it Up to Cantor," that won first place at the ANA Multicultural Awards for audio in 2023. Yep, that was my little baby script that could, because what rhymes better with "goooool" than "rooolll"?

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