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Tap This Way
Project type
OOH, digital, radio
Date
2019
Location
Miami, FL
Contactless payment was introduced as a new way to pay for Miami-Dade Transit in 2019. In order to educate the public on this new method, DPTW launched the Tap This Way campaign, which launched with a video done in collaboration with Visa. I worked on the concept and campaign for this launch, which included station takeovers and social media videos as well as digital and OOH.
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