General Mills

Part of the work that Macías Creative does is consult on multicultural work for General Mills as well as create shopper work for certain brands, including Annie’s, Yoplait, GoGurt, Totino’s Pizza Rolls, Nature Valley, Pillsbury, and the Big G Cereals (Cinnamon Toast Crunch, Lucky Charms, and Cheerios). As their GMI copywriter, I get to concept and write radio scripts and copy for all the aforementioned brands — a la Latina.